Ch 3Includes an exercise
Positioning
with Soumayya Libdi
Write the one sentence that tells you what belongs on your profile.
Free playbook for MENA founders and executives
The Founder LinkedIn Playbook
How to be visible without the cringe
Six founders and operators from across the region show you how they post in their own voice, and what it brought them: jobs, clients, investors and a podcast people ask to join.
Six regional voices, one chapter each, with an exercise you can do this week.
10 chapters 6 founder interviews 51-page PDF
Free PDF, sent straight to your inbox.
By downloading, you agree to receive the playbook and occasional emails from Kalimatic. You can unsubscribe anytime.
The problem
LinkedIn now rewards founders who are clear about their topic
You know you should be more visible on LinkedIn, and you probably already know what you’d post about. What holds you back is the feed: AI-written posts, recycled advice and people celebrating things that don’t seem worth celebrating. Nobody wants to sound like that.
The good news is that LinkedIn now matches each post to readers by topic. Richard van der Blom’s 2026 study of 1.3 million posts found that the most active creators reach about 60% fewer people than they did two years ago. A clear post on a topic you know well can reach the readers who care about it, even if your network is small and you post once a week.
60%
fewer people reached by the most active creators, compared with two years ago.
Richard van der Blom, Algorithm Insights Report 2026 · 1.3M posts
Before
Network sharing
Shown to your connections and their networks. The loudest, most frequent posters travelled furthest.
Now
Topic matching
Matched to readers who follow the topic, whether or not they know you. A clear post travels further than a loud one.
What’s inside
Six stages, each taught by a founder who does it well
The playbook follows the six stages we take every Kalimatic client through. Each chapter is led by the founder whose interview was strongest on that stage, and each one ends with an exercise you can do this week.
Ch 4Includes an exercise
Research
with Abdellatif Olama
Find the fact everyone in your field knows and nobody says, then back it with numbers.
Ch 5Includes an exercise
Content strategy
with Mariam Solika
Decide what you want to say before you write a single post.
Ch 6Includes an exercise
Content execution
with Aly Moursy
Catch post ideas during your week and set a rhythm you can keep.
Ch 7Includes an exercise
Measurement
with Mae Zeineldeen
Track who gets in touch after each post, which tells you more than your analytics page.
Ch 8Includes an exercise
Staying with it
with Mohamed Fadel
Set a posting minimum small enough to survive your busiest month.
Also inside
The Visibility Ladder
You’ll also find the Visibility Ladder, which shows you which of the five stages you’re at and which chapter to start with.
The six voices
Six founders who post their own way, and what it brought them
Soumayya Libdi, e-commerce strategist, landed her first three jobs through LinkedIn. Founders now message her to ask about her services.
Abdellatif Olama, who started his career at McKinsey, spends up to 10 hours researching a single post.
Mariam Solika, founder of The Good News and a UN Young Leader, uses her profile as her portfolio for roles and speaking slots.
Aly Moursy, founder and CEO of Y Combinator-backed Veeza AI, went from not posting at all to more than 500,000 impressions.
Mae Zeineldeen, founder of Hypely, came back to LinkedIn after four years away and never once checked how a post performed.
Mohamed Fadel, former leader of AIESEC, built a writing habit, then moved to video, then launched an Arabic podcast that guests now ask to join.
Who it’s for
Written for founders who have never posted, or started and stopped
This playbook is for you if:
- You know your field well, and your LinkedIn profile doesn’t show it yet.
- You’ve posted before and stopped because you weren’t sure what to say.
- You want to be visible in your own voice, without hooks, hacks or daily posting.
- You lead a business where your credibility helps close the sale.
The Founder LinkedIn Playbook
Get the playbook and write your positioning sentence this week
Ten chapters, six regional voices, and an exercise at the end of each lesson. Free for founders and executives across MENA.
Free PDF, sent straight to your inbox.
By downloading, you agree to receive the playbook and occasional emails from Kalimatic. You can unsubscribe anytime.