A fintech newsletter that sparks engagement and attracts sponsors.
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Couchonomics sought to create an engaging industry newsletter for fintech professionals and enthusiasts in the region. They required help developing content strategy, sponsor integration, and expansion.
Researched target readership and trends to map content calendar. Authored dynamic briefs covering key developments. Achieved 5 sponsors through customized branding and value propositions. Analyzed metrics to inform ongoing optimization.
Within its first year, Couchonomics Crunch has become a go-to source for accessible fintech insights in the Middle East. High subscriber conversion and returning sponsors validate the newsletter’s value in driving industry discussion and elevating thought leadership.
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