H&S Home Decor Website Redesign and Copywriting

A home decor website that inspires trust, sparks desire, and drives sales.

Overview

H&S Home Decor needed a website redesign with engaging product descriptions to appeal to modern tastes and drive online sales. They sell artisanal home goods and accessories.

Approach

Analyzed current site's user experience shortcomings and recommended contemporary visual brand direction. Wrote on-brand product descriptions for entire accessory collections focusing on key details and emotional draw for target demographic.

Outcomes

Completed mobile-responsive WordPress site with fresh minimalist aesthetic reflecting brand evolution. Conversions and time-on-site increased with compelling, customer-focused product copy.

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