We handled all copy so Engagesoft’s growing HR platform is explained clearly at every customer touchpoint.
.svg)
.svg)
Engagesoft is a people-first employee engagement platform serving organizations across the Middle East. It helps HR leaders turn real-time feedback into measurable action across the employee lifecycle.
Industry
HR Tech / Employee Engagement
Solution
SaaS platform for onboarding, feedback, and recognition
Target Market
Mid-sized and large organizations in the Middle East
Clients
HR teams and employee experience leaders
As Engagesoft grew, the product evolved quickly, adding new features and reaching a broader range of HR teams across the region.
But as the platform kept expanding, the messaging needed to catch up with everything the product could now deliver.
The website still reflected early-stage positioning,and parts of the customer journey lacked the resources to communicate everything the platform could deliver.
Our role was to help Engagesoft turn product knowledge into consistent communication across every touchpoint – from website and sales materials, to lead magnets and social content.
We became their dedicated copywriting department, handling every piece of content the business needed as it scaled.
We started with the foundation: the website.
It was the first place most prospects landed, but it no longer reflected how much the platform had grown. We worked closely with the Engagesoft team to restructure the site, rewrite core pages, and bring clarity to what the product actually does.
The new messaging was built around how HR leaders evaluate employee engagement tools:
We filled in key missing elements – including client testimonials, product breakdowns, lead capture forms – so the site could support both first impressions and sales conversations.
From there, we built outward.
We developed product one-pagers, sales presentations, internal documentation, and client-facing decks to support the team throughout the sales cycle. Each asset was designed to help explain features, handle objections, and build trust with buyers.
At the same time, we created a steady stream of educational articles and monthly newsletters to keep Engagesoft top of mind. These pieces offered practical insights into employee engagement, helping the brand show up as both helpful and credible.d offer value upfront.
Everything we built worked toward the same goal: clear, consistent communication that scales with the business.
.png)