A multilingual tech site that converts, scales, and speaks to every customer.
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PSMap had developed an innovative root cause analysis software but needed website copy and translation to effectively reach and serve both English and Arabic-speaking audiences with the tool’s extensive capabilities.
Researched PSMap’s solution, value prop, and target users to craft optimized site content focusing on solving complex problems and risk through root cause mapping analysis. Structured user journeys via templatized content. Translated all English copy into Arabic for dual-language site.
The newly launched, modern multilingual site effectively attracts and informs both Arabic and English audiences on the software’s use cases and features with converted sales funnels. The templatized and translative structure also facilitates scalable content addition.
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